From CAPEX to OPEX: A Fundamental Shift Markets demand more flexibility, faster technology cycles and less capital commitment. OPEX is the strategic answer: customers benefit from predictable costs and reduced risk – providers gain stable revenues and long-term partnerships. The key enabler: digitalization.

AI in sales is no longer a future topic – it's a concrete growth lever. When applied correctly, it improves pipeline quality, sales productivity and forecast accuracy. The question is no longer whether companies use AI, but how consistently.