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Trade Fair.

Your partner for future-oriented trade fair consulting

We have been advising national and international trade fair companies for over 10 years.
Our clients value our intensive understanding of the industry.
Use this expertise to actively shape the future of your company,
whether strategy, pricing, sales, organization or digital transformation.

We simply love advising the trade fair industry!

Collaboration with great customers 

Solutions for Trade Fair

Messe Zukunftsausrichtung

Future Orientation

Trade show companies are currently undergoing major change. Business is picking up again, but structures and processes are being realigned. This affects business units, marketing, sales, exhibition services and purchasing. UNEX develops realignments and accompanies implementations.  

The added value - higher profitability and competitiveness.

Messe Marketing Vertrieb

Marketing & Sales

Optimal market cultivation is the ultimate goal in the trade fair industry. How can the sales interaction between global product families, central sales, subsidiaries, sales partners and online sales be transparently controlled and professionalized?
Which conditions work?

The added value - transparent sales performance and market skimming.

Messe Business Intelligence

Analytics & Intelligence

Years of involvement with virtually every organizational unit of trade show companies has created an unbeatable trove of Trade Fair Intelligence: Pricing Effects, Strategic Trade Show Evaluation, Sales Partner Analysis, Value Management, Service Dash Boards, and top "Insights" to develop your business.

Digital Transformation

Digital customer processing, online stores 2.0, digital space management, digital control of service partners, and much more. The opportunities for digitizing trade fair companies are numerous. Cross-company collaboration is being rethought. The added value - efficiency and competitive advantages.

Messe Digitalisierung

Trade Fair Pricing

Sales and purchase prices are great levers for increasing profit. With the UNEX Pricing Tool for trade fairs, we analyze the optimal pricing approaches together with our customers.
The focus is on prices for areas, stands, services, technical services or tickets, for example. 
The added value - systematic pricing and higher profitability.

Messe Preismanagement


Sustainability and ESG (Environment, Social, Governance) are also on everyone's lips in the trade fair industry. What contributions can trade fair companies make, what strategies are being pursued, what goals are to be achieved, and what topics should be prioritized for implementation?

Messe Nachhaltigkeit


The trade show companies have used the crisis in different ways. Some need to catch up with competitors."

Mike Radziwinski

Trade Fair Enthusiast, UNEX

UNEX Consulting Messe
Messe Mike Radziwinski

Trends moving our customers


What opportunities does AI offer for service, sales or purchasing at trade fair companies?


What opportunities do trade fair companies have to score on sustainability?

Digital Transformation

Which service processes can benefit from digitization?

Successfully implemented

Strategic pricing

Profit increase through pricing analysis and implementation

Central Departments

Re-design of MarCom, Sales, HR or Service

Strategic pricing

Profit increase through pricing analysis and implementation

Future Service

Realignment of processes, structures, skills & digitalization

Sales Partner Network

Increase sales through commission & target systems and processes


Optimization of interaction with headquarters (internal processes)

Business Divisions

Reorganization by cluster and centralization of services

Value Management

Systematics for value-oriented optimization of events


Savings potential through processes, restructuring & road map

"UNEX has worked with us on 20 projects at national and international level. They had a great impact on our positioning as the most profitable exhibition company in Germany. Their main competencies: In-depth analysis, co-developed and appropriate solutions, and broad acceptance within the company."

Stefan Rummel - Managing Director, Messe München

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