Trade Fair.
Your partner for future-oriented trade fair consulting
We have been advising national and international trade fair companies for over 10 years.
Our clients value our intensive understanding of the industry.
Use this expertise to actively shape the future of your company,
whether strategy, pricing, sales, organization or digital transformation.
We simply love advising the trade fair industry!
Collaboration with great customers
Solutions for Trade Fair
Future Orientation
Trade show companies are currently undergoing major change. Business is picking up again, but structures and processes are being realigned. This affects business units, marketing, sales, exhibition services and purchasing. UNEX develops realignments and accompanies implementations.
The added value - higher profitability and competitiveness.
Marketing & Sales
Optimal market cultivation is the ultimate goal in the trade fair industry. How can the sales interaction between global product families, central sales, subsidiaries, sales partners and online sales be transparently controlled and professionalized?
Which conditions work?
The added value - transparent sales performance and market skimming.
Analytics & Intelligence
Years of involvement with virtually every organizational unit of trade show companies has created an unbeatable trove of Trade Fair Intelligence: Pricing Effects, Strategic Trade Show Evaluation, Sales Partner Analysis, Value Management, Service Dash Boards, and top "Insights" to develop your business.
Digital Transformation
Digital customer processing, online stores 2.0, digital space management, digital control of service partners, and much more. The opportunities for digitizing trade fair companies are numerous. Cross-company collaboration is being rethought. The added value - efficiency and competitive advantages.
Trade Fair Pricing
Sales and purchase prices are great levers for increasing profit. With the UNEX Pricing Tool for trade fairs, we analyze the optimal pricing approaches together with our customers.
The focus is on prices for areas, stands, services, technical services or tickets, for example.
The added value - systematic pricing and higher profitability.
Sustainability
Sustainability and ESG (Environment, Social, Governance) are also on everyone's lips in the trade fair industry. What contributions can trade fair companies make, what strategies are being pursued, what goals are to be achieved, and what topics should be prioritized for implementation?
Successfully implemented
Strategic pricing
Profit increase through pricing analysis and implementation
Central Departments
Re-design of MarCom, Sales, HR or Service
Strategic pricing
Profit increase through pricing analysis and implementation
Future Service
Realignment of processes, structures, skills & digitalization
Sales Partner Network
Increase sales through commission & target systems and processes
Subsidiaries
Optimization of interaction with headquarters (internal processes)
Business Divisions
Reorganization by cluster and centralization of services
Value Management
Systematics for value-oriented optimization of events
Purchase
Savings potential through processes, restructuring & road map
